Digital staging revolutionised

LOFT, the furniture solutions brand for property professionals, has partnered with creative studio, DCTR, to revolutionise digital staging and interior design by leveraging the power of 3D technology.

Before digital staging

The partnership aims to make interior design better, faster, more cost-effective, and environmentally friendly by digitising LOFT’s extensive furniture catalogue with exact photorealistic replicas created by DCTR and making them available in a suite of marketing products for property professionals.

One of the creative products resulting from this collaboration is virtual staging with LOFT furniture.

This approach allows property professionals to select LOFT room sets on DCTR’s bespoke property marketing platform, Doctor Photo™.

Tom Durrant, MD at DCTR (right), said: “This is a real game-changer for the staging industry. By including LOFT branded furniture in the visuals we create, we’re enhancing the authenticity and realism of our virtual staging, whilst saving our clients heaps of time and money in the meantime compared to physical staging.”

LOFT also offers virtual property refurbishment services, providing clients with digital representations of work before and after. This allows buyers to visualise how a property would look post-refresh and understand the cost implications before purchasing or undertaking any work.

Benjamin Hall, Founder at LOFT (left) added: “Customers can harness DCTR’s exceptional platform in tandem with LOFT’s design-focused furniture.”